PFS Tradertools LLC announces rebranding

First Published: e-Forex Magazine 14 / News / April, 2004

PFS Tradertools LLC has announced a rebranding in efforts to streamline the company's business model and consolidate its product offering. The company's new logo includes an interesting turquoise infinity symbol.The company says the infinity sign can be interpreted in two ways: – Abstractly, it represents the endless possibilities the Internet has afforded e-traders, who are now able to access live information in real time and close deals at the press of a key. – Literally, it symbolizes the cyclical nature of electronic trading and directly relates to the TraderTools solution. Live information and data get streamed (StreamTools), even through corporate firewalls (Thinvisible), rates get captured (RateTools), orders get managed (OrderTools) and deals get closed (DealTools)....continued

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