Dave Clarke Co-Founder & DirectorTechnology for Markets Limited
Dave Clarke Co-Founder & DirectorTechnology for Markets Limited

Features : Growing FX ecommerce revenue through Wealth Management product distribution

Dave Clarke describes how High Net Worth clients have been overlooked by many FX eCommerce groups.

First Published: e-Forex Magazine 23 / Features / April, 2006

Significant revenue growth can be achieved by successfully distributing FX products to High Net Worth (“HNW”) clients and Family Offices. These client segments have been overlooked by many FX eCommerce groups. However, with increased pressure on eCommerce platforms to contribute to the bottom line the greater the need to serve profitable market segments. HNW clients and Family Offices can be extremely profitable if served well.The key to successfully providing FX products to HNW clients is to deliver products that help those clients achieve their financial objectives. Only a minority of HNW clients wish to speculate in FX through a margin account. The majority of HNW clients are seeking to achieve a level of return whilst taking sensible risks with respect to capital preservation.Many FX desks have failed to penetrate their internal HNW client groups as a result of pushing inappropriate products and by failing to convince clients of the need for FX investments. Asset allocation is the starting...continued

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