John Brennan Head of Innovation at Cognotec
John Brennan Head of Innovation at Cognotec

Over stretched pricing engines feeling the pain

John Brennan sets out why upgrading and adapting pricing engines to meet the demands of the marketplace is currently a priority for many financial institutions.

First Published: e-Forex Magazine 23 / FOCUS / April, 2006

Over the last ten years the foreign exchange market has evolved to the extent where many banks’ pricing engines are no longer adequate for them to remain competitive. Upgrading and adapting pricing engines to meet the demands of the marketplace is currently a priority for many financial institutionsIn the current environment of profit generation across a wide and disparate range of clients, new and more segmented markets the old bank/corporate/retail internal division of pricing is no longer appropriate. Multi-bank portals, the growth of margin trading and the opportunities offered by white labelling are compelling reasons for banks to start to invest in pricing capabilities and to integrate these horizontally and vertically through out the organisation.Black boxesThe attack on banks’ competitiveness is happening on a number of fronts. These include: speed of distribution, accuracy of pricing, integration strategies and meeting the needs of new and emerging customers.First and most important,...continued

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