Heather McLean Freelance writer
Heather McLean Freelance writer

Retail eFX: Strengthening trading relationships with clients

Heather McLean interviews a selection of online FX brokers to see how e-trading technology is impacting on their relationships with clients.

First Published: e-Forex Magazine 23 / Features / April, 2006

When you are dealing with a smaller client in any industry, you tend to need a more hands on approach to keep them happy and confident in your technology and your company. Yet when the industry you are working within is all about electronic and automated trading, that can be difficult to achieve. However, that’s exactly the approach that’s been utilised by FX brokers who are dealing with the thousands of retail clients out there.Retail traders tend to deal in small amounts. However, the sheer number of this type of trader across the globe makes the volume they generate quite hefty. FX brokers are marrying the old with the new as client demands for personalisation and human contact meet automated and online FX trading.At Gain Capital, Glenn Stevens, managing director at Gain Capital, says the customer is king:Glen Stevens“The retail client is all important to us. Our industry has become more commoditised through transparency of pricing & spread compression, and there are now many...continued

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