Heather McLean
Heather McLean

White Labelling taking the fast track to capturing new business opportunities in FX

Heather McLean examines what factors should influence a financial institution or brokers choice of FX White Label (WL) solution and strategic licensing partner to work with and in what ways WL partnerships can help trading firms to grow their market share and take advantage of fast evolving regional business growth opportunities in FX.

First Published: e-Forex Magazine 47 / Retail e-FX Provider / April, 2012

Jan Bak, Head of Institutional Business at Saxo Bank, remarks: “A White Label solution is a fast track, efficient and ready-made business solution to generate new revenue opportunities that at the same time addresses resource constraints in IT budgets, staff and marketing. In today’s financial market environment, I see a lot more interest in White Label solutions. What works for banks and brokerage firms is a White Label solution that is quick to market, fully supported and represents a complete package.”  On what factors should influence an institutions’ or brokers’ choice of White Label solution provider, particularly now, given the current tough market conditions, Bak comments: “In tough market conditions you are looking for a strong market partner. We are a bank, and as the financial industry has come under a lot of scrutiny in the last few years, we find it important to highlight that being a bank we are a regulated entity and an institution that undergoes...continued

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