Building and developing an FX brokerage with White Label services

Heather McLean investigates what core services need to be delivered by White Label programs to assist firms to quickly establish a successful online FX brokerage business.

First Published: e-Forex Magazine 51 / Retail e-FX Provider / April, 2013

Choosing a foreign exchange trading white label service is no easy task. The ability to quickly establish a successful online FX brokerage business requires knowledge of which key features, price aggregation, liquidity services, risk and order execution functionality brokers should look for in a scalable integrated technology solution. On the other side of the coin, white label providers themselves need to know what core services they should deliver and how flexible they really need to be to attract, help and retain customers. It is no easy task.  Starting at the beginning, to look at what factors should influence a broker’s choice of FX white label service, including hosted e-trading solutions, Luis Sanchez, head of institutional sales for Europe and America at Dukascopy Bank, states that nowadays, brokers have greater opportunities to white label the forex side of their business than ever before. However, he adds the factors that influence the choice of broker for a FX solution remain...continued

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