Jake Smith is Associate Director for e-Commerce at HSBC Bank plc
Jake Smith is Associate Director for e-Commerce at HSBC Bank plc

What are the essential components of a White Label service?

The requirements of both the client bank and those of the end-user are crucial to consider says Jake Smith. He shows the importance of building a range of functionality, which can be split into elements within the trade cycle.

First Published: e-Forex Magazine 13 / FOCUS / January, 2004

When looking at white labelling any organisation can suggest a complete shopping list of potential requirements and build these into an offering, but it is the customer's (in this case a client bank's) opinion that dictates what is essential to them. From discussions with a large number of banks it has become apparent that whilst both technology and the provision of liquidity are important, they perhaps are only the basics of the overall offering. The commitment on both sides to a long-term business relationship is the essential component that differentiates bank services.What further complicates the process is that the relationship is not simply between two banks. Two sets of requirements must be considered – those of the client bank and those of the end-user. As such, it is important to build a range of functionality, which can be split into elements within the trade cycle.Pre-tradeSome banks have included offering end-users access to pre-trade services, such as research and market data. Whilst these...continued

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