Online Product and Service Differentiation.With UBS, Bank of America, Handelsbanken and Deutsche Bank.

The key to client acquisition and satisfaction 4 major FX providers discuss the key questions.

First Published: e-Forex Magazine 17 / e-Forex Roundtable / January, 2005

We invite Nick Barker, FX eCommerce Programme Manager at UBS, Scott Freeman, Head of Electronic Trading Services, GFX at Bank of America, Bjorn Lundvall, Head of e-commerce at Handelsbanken Capital Markets and Rita Saverino, Director of FX e-commerce at Deutsche Bank to discuss the issues.In what way do you think electronic trading has changed the way that banks now communicate with their clients?Barker: Electronic trading has dramatically altered the way that clients communicate with the banks. It has made life easier for both the banks and the clients and the benefits of STP have been considerable. The ability to provide transparent, consistent, rapid and tight pricing has dramatically accelerated the adoption of eFX. It has made it quicker and more efficient for clients and banks to trade with each other. Electronic trading also means more time for banks and clients to discuss more complex issues/transactions.Freeman: Electronic trading has improved the overall level of communication between banks...continued

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