How can FX Brokers differentiate themselves in a crowded market?

By Simon Cox, CEO of Ariel Communications.

First Published: e-Forex Magazine 55 / Expert Opinion / January, 2014

Both established and start-up brokers can use technology to help them stand out in the retail FX market. Working with the right technology partner can significantly enhance a broker’s offering and in turn, help them to grow their client base and their market reputation. There are three key elements for brokers to consider when looking at technology options: 1. Tailored front-end: Brokers need to work with companies that have dedicated web front-end and mobile resource teams. Together they can develop unique graphical interfaces that allow the broker complete control over the look and feel of the trading experience. Branding and functionality must echo the broker’s own brand and values. The resulting unique front end platform should be tailored to meet the needs of the broker’s customer base, both now and in the future. 2. Multi-Platform: The broker must be able to offer multiple platforms such as iTrade, tradable, MT4, and binary options. This allows them to service a broader customer...continued

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