Jeff Wertheimer Head of Business Development, FXall
Jeff Wertheimer Head of Business Development, FXall

The FXAll Partner Channel Program

How did FXAll tackle the challenge of building the technology and forming the partnerships necessary to connect a multitude of buy-side and sell-side systems. Jeff Wertheimer explains.

First Published: e-Forex Magazine 11 / Case Study / July, 2003

How do you connect a multitude of buy-side and sell-side systems that were written in different languages, operating on different platforms, and utilizing different file and messaging formats?FXall was faced with the challenge of building the technology and forming the partnerships necessary to solve this problem. Core to FXall's vision was a trading community in which foreign exchange transactions could be executed between buy-side clients and their banks more efficiently and more accurately than was possible over the telephone.To make this vision a reality, solving the riddle of translating and sending trade details between competing technologies and formats became a high priority.FXall went live in May 2001 and by the autumn of that year asset managers, corporate treasuries, hedge funds, and government agencies were increasingly relying on FXall for their FX trading needs.As a result of the rapid increase in customers, the technologies and formats FXall needed to connect to complete...continued

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