REAL FOREX - Helping to bridge the gap between Retail and Institutional FX services

e-Forex talks with Yoad Drewes, trading director at leading Non Dealing Desk broker Real Forex.

First Published: e-Forex Magazine 44 / Broker Study / July, 2011

Yoad, when did Real Forex commence operations and in what ways does your business model help to better align the interests of your clients with the company? Real-Forex.com was launched in 2007 with the aim of bringing a new level of service to FX traders by bridging the gap between the institutional and retail FX trading world. Real Forex is powered by Finocorp Ltd, a financial corporation specialized in e-trading services for retail and institutional clients. Real-Forex.com is the outcome of Finocorp’s partnership with First Derivatives Intl.The company goal was to replace the traditional ECN based service with a next generation “Direct Bank Access” model providing traders closer access to a true best bid / offer multi-bank liquidity environment.  Real Forex  full STP outsourcing of risk to the banks provided the added benefit of full transparency. Finocorp’s partnership with First Derivatives and use of their RealSteam technology provide advanced functionality such as...continued

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