Frances Faulds
Frances Faulds

The Platform Provider Viewpoint

John Ashworth, CEO of Caplin Systems talks to Frances Faulds about the evolution, and the changing face of Single Dealer Platforms.

First Published: e-Forex Magazine 71 / FX e-Commerce and Platforms / March, 2016

The primary objective of many banks in deploying a Single Bank Platform (SDP) was to get an electronic presence out to their end-customers in the hope of encouraging self-service trading. According to John Ashworth, CEO of Caplin Systems, “There was always the hope that certain segments of their customers would trade directly, but for regional and super-regional banks it was also about a real-estate grab as a defence mechanism against disintermediation from the larger banks. What has changed markedly in the last 12 months is the emphasis banks are placing on making the SDP a tool to improve internal sales efficiency.” Recent investment in platforms has been driven by regulation, and making all the workflows handled by and through SDPs compliant with the new directives. However, Ashworth adds that the general need for cost control within banks is also causing them to think very hard about which customers they want (i.e. are suitably profitable), and of those they choose to retain, whom they want...continued

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