Martin Bergholz Head of e-MarketingNordea, Markets division
Martin Bergholz Head of e-MarketingNordea, Markets division

Overcoming resistance to e-FX:

Overcoming resistance to e-FX:

First Published: e-Forex Magazine 16 / Features / October, 2004

Meet the core treasury needs of small caps online – and tell them! Several factors within the FX market and industry are supportive for electronic FX trading, which is also backed by the major cost-cutting trend on both the sell and the buy side. So why do we still see some resistance among customers in adopting electronic FX trading? How does this resistance vary among buy-side sectors and what can the providers do to overcome it?Based on two online trading surveys, one performed by gtnews in association with RBS Financial Markets in 2004, it is possible to derive trends in online trading usage and attitudes among various buy-side sectors. The surveys comprise a total of 156 responses in 2002 and 232 responses in 2004 received from organisations around the world.In 2004 a total of 40% of the corporate sample and 52% of the bank sample are active users of online trading platforms. Compared to 18% of the corporates in 2002 the overall trend is clear; the number of companies trading online has more...continued

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