Daniel Darst Executive Marketing Director at Saxo Bank
Daniel Darst Executive Marketing Director at Saxo Bank

White Label Partnerships: Co-operation v. Competition

White Label Partnerships: Co-operation v. Competition

First Published: e-Forex Magazine 16 / Features / October, 2004

White label partnerships work because the market is hungry for FX. Complementary skill sets exist in the industry such that the proper alignment of local marketplace strengths with liquidity and technology capabilities benefit all concerned. Revenues are shared. Start-up costs are minimal. Local providers gain rapid acceleration into online trading while larger providers gain local distribution which is inherently designed for in their scalable platforms.Imagine a B-School case study in which key players in a dynamic industry needed to choose between direct competition by fleshing out the technical requirements, back office and risk management tools needed for success or combining strengths and competencies among themselves to accelerate the provision of product to market. Imagine a scenario in which cooperation proved rewarding to all participants. Imagine an industry in which the alignment of strengths and weakness can create a more powerful and lucrative business model for almost all participants.The...continued

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