Heather McLean
Heather McLean

Binary Forex Options - helping brokers add a new dimension to retail FX services

Heather McLean explores why Binary Forex Options are gaining in usage amongst retail traders and investors and how the inclusion of these instruments can help FX brokers to differentiate their e-trading products and services

First Published: e-Forex Magazine 49 / Retail e-FX Provider / October, 2012

Binary options are gaining increasing attention and popularity and represent one of the strongest trending segments of the global financial markets. It is an interesting product in that even after a period of strong growth it is still in its infancy, states Ravit Friedberg, product manager at MarketsPulse, a binary options technology provider.  She notes that in many ways it is similar to where the forex space was a few years ago; there are a lot of retail traders but not a lot of larger brands out there.  Friedberg adds: “Binary options were originally traded between institutional investors and investment banks, but since 2008 they have seen tremendous growth in trading worldwide. Binary options are a terrific product for novice traders due to the simplicity of the options, and the fact that potential gains and losses are made clear before a trade is ever placed. Binary options trading is not only very transparent but also very simple; traders simply choose an asset and an expiration time...continued

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