Jonathan Brewer
Jonathan Brewer

How To Select An FX Prime Broker and Liquidity Provider

Sucden Financial’s e-FX Division has a global client base, grown primarily through client recommendations. With a thorough understanding of how to give retail brokers a competitive edge, Sucden Financial’s Head of e-FX Business Development, Jonathan Brewer is ideally placed to offer advice on key areas to consider when selecting an FX prime broker.

First Published: e-Forex Magazine 49 / Retail e-FX Provider / October, 2012

Jonathan Brewer explains, “We set up our e-FX offering with a strong understanding of the latest developments in the industry and a history of almost 40 years in the financial markets. By offering cutting edge solutions, competitive pricing and a very personal and flexible service, we have developed a reputation as a trustworthy and reliable ‘one stop shop’ for retail brokers seeking access to FX. Whether they require a liquidity-only or a full front-to-back technology solution, Sucden Financial has created a compelling proposition, helping to position us at the forefront of the industry for mid-market clients.” For retail brokers seeking access to FX, Jonathan Brewer suggests there are five key areas to consider: 1.  Trust: Will your broker still be in business next week or next year? Sucden Financial’s full agency zero-market risk model and nearly 40 year experience in a broad range of financial markets demonstrates our stability and pedigree and is reassuring for...continued

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