MarketsPulse Sees Exponential Increase in Mobile Binary Option Trading Volume

    MarketsPulse, leaders in enterprise binary options technology, announced the launch of an HTML5-based trading platform, compatible with tablets such as the iPad.

First Published by e-Forex News: October, 2012

 

MarketsPulse, leaders in enterprise binary options technology, announced the launch of an HTML5-based trading platform, compatible with tablets such as the iPad. The release prompted by customer feedback and an increasing percentage of trades on the company’s native, iPhone and Android applications first launched a year ago.

“Since we launched our mobile platform, we have seen exponential growth in mobile trading volumes, to the point where it is now about 20 percent of the total volume,” said Shay Hamama, Vice President of Business Development for MarketsPulse. “We believe that the addition of next generation tablet support will help our broker clients increase volumes even more, so we are delighted to launch this brand-new tablet trading solution.”

Mobile trading volume is often incremental, as opposed to cannibalizing desktop trading volume, and the move to add this advanced tablet trading solution was designed to further increase broker profitability. The added tablet support comes as a welcome addition for customers of MarketsPulse.

“Adding support for tablets allows customers to execute on yet another device,” said Jeremy Smith, Product Manager at Opteck, “and this increased ability to trade will improve our earnings per trader even more. We look forward to implementing this technology immediately.”

The new tablet trading solution is enabled by adding tablet platform recognition to the desktop trading platform and allows for an optimal tablet trading layout. Support for HTML5 also allows traders on iPad and similar devices to use the charting function, while legacy browsers are still supported with Flash technology. The MarketsPulse mobile trading platform is one of the only native iPhone and Android binary option trading platforms.