Société Générale launches Alpha FX platform

Societe Generale has launched Alpha FX, a powerful new single dealer platform providing clients with direct electronic access to FX pricing for spot, forward and non-deliverable FX products.

First Published by e-Forex News: January, 2011

Societe Generale launches Alpha FX platformSociete Generale has launched Alpha FX, a powerful new single dealer platform providing clients with direct electronic access to FX pricing for spot, forward and non-deliverable FX products.

Alpha FX was developed to provide a more user-friendly interface with customisable features, including research access globally. Accessible via any secure internet connection, Alpha FX clients will benefi t from highly competitive pricing and execution, while being supported by a global client service team.

The platform is a Rich Internet Application (R.I.A.) built on leading edge Microsoft Silverlight technology, increasing speed and response times for end users. It also utilises market leading authentication software, allowing clients to navigate with confi dence within a highly secure environment.