David Ogg, founder and former CEO of both Hotspot FX and LavaFX, has announced the launch of Ogg Trading LLC, a provider of advanced execution solutions to the global financial services community. The new venture will leverage Ogg’s well-documented success within the foreign exchange markets to bring a host of technological innovations to the FX market and beyond. “Best execution standards in FX are not where they need to be and have consistently lagged behind other markets. When traders calculate the cumulative effect of not achieving best execution they realize this has a major impact on their bottom line. It is our mission at Ogg Trading to bring new profit-enhancing tools and technologies to market that will allow participants to gain execution capabilities that are not available to them in today’s marketplace, and we’re very excited about that.” says CEO David Ogg.