PrimeXM gears up for growth

e-Forex spoke with George Swann - Head of Global Infrastructure, Galin Georgiev - COO and Andreas Charalambous - Director of Sales, EMEA at PrimeXM to find out more about the company’s ambitious growth plans.

First Published by e-Forex News: October, 2019

George Swann
George Swann

What current services do you offer and what sort of clients are you servicing?

PrimeXM is one of the leading technology providers to the retail and institutional electronic trading industry. Our product offering includes a cutting-edge aggregation and execution management software – XCore, Dedicated and Co-located hosting solutions in our own infrastructure located in NY4, LD4 & TY3 Equinix data centres. The company also provides advanced Network Connectivity and Security solutions, MT4/MT5 solutions that include White Labelling, Bridging, Trade flow Analytics and reporting and Market Data Access.

Currently, PrimeXM is used by more than 250 institutional B2B clients: banks, prime of prime brokers, family offices, hedge funds, asset managers, and proprietary algo-trading firms. Since we host and manage all the infrastructure ourselves, all clients enjoy sub-millisecond low latency FX pricing and execution when dealing with each other. 

What new products are you looking to launch in the coming months?

After TY3, LD4 and NY4, we are now working on deploying our 4th dedicated hosting centre, and connectivity services in SG1 (Singapore) At the same time we are also expanding further current China Connectivity services with more locations supported in Mainland China. We already provide stable connectivity to more than 20 major cities. We are delivering fully hosted & managed Firewall Solutions for brokers looking to protect their Trading servers from security breaks and DDoS attacks. Our Trading Platform is getting more traction on the market for professional clients, and we are enhancing that with easier to use and trade features. We already support easy 1-click trading, automatic VWAP execution sweeping across multiple LPs, Fill or Kill execution of larger clips in full amounts to minimise market impact. New advanced trade flow analytics are also being delivered, complementing our advanced risk management tools & reporting solutions. Finally many brokers are also looking to diversify their product offering and access exchange-traded products: Cash Equities, Futures, CFDs on Stocks. PrimeXM has integrated directly to CBOE for their US and EU market data packages, ICE Data Service and a number of other market data providers are already supported. DMA execution on non-derived exchange data can be delivered on back-to-back to all exchanges via a number of supported Institutional Execution Brokers and trading networks. We will have a lot more to announce by the end of the year, so stay tuned...

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After TY3, LD4 and NY4, we are now working on deploying our 4th dedicated hosting centre in SG1

We service very well established banks, large Brokers, Prime of Primes in Europe, but Asia, Middle East and Australasia are important regions where we see continuous growth. We already have established offices in China and Dubai, and now we are adding expanding into a new office in Malaysia. 

What steps have you taken to strengthen the standards and processes that the company adhers to? 

PrimeXM has successfully completed its first surveillance audit for the ISO 27001 standard which we were first accredited in May 2018 and have for the second year obtained an independent assurance report for its XCore, Hosting and connectivity services by PricewaterhouseCoopers (PwC).