eFX - Still lagging in Web and Mobile?

Consider this scenario: You’re travelling for business when you receive a message from your broker mid-way through your flight (it’s a fancy new Boeing that doesn’t blow an engine when you check your email). The heads of the Eurozone have struck up an agreement on Greece’s new bailout. Hooray! Wait, not hooray. You had SOLD the euro and now Merkel is eating her way Pac-Man-like into your profitable position. If you don’t do something fast, you’ll hit your stop loss sooner than the next Athenian can lob a petrol-bomb at a policeman.

The immediate reaction is to open your platform, close that position, and salvage whatever profits you can. But you’re carrying work’s laptop, which won’t let you install the platform without 12 different security passwords. To add to your dilemma, there’s no web version of the software, and you’re locked out of mobile trading because you forgot to renew the activation key. The frustrations this can cause are, as you can imagine, unimaginable. But incredibly, this scenario is all too possible when you consider the contemporary state of eFX platforms. Lagging behind With a few notable exceptions, the industry is lagging far behind others when it comes to cross-platform availability. Web and mobile access is both essential and severely lacking. Mobile internet usage has been rising stratospherically for at least 5 years. One reliable method of measuring desktop versus mobile use it to look at search. In Europe, mobile search is forecasted to overtake desktop searches in...continued

Exclusive Content

The full article is only available to current subscribers. Click here to sign in or subscribe by clicking here