Raj Sitlani
Raj Sitlani

Impressive global growth continues at IS Prime

IS Prime, part of ISAM Capital Markets, is one of the fastest growing Prime of Prime brokers globally. The FCA regulated firm has a reputation for excellence in terms of liquidity, multi-asset execution and risk consultancy services for institutional clients. e-Forex talks to Managing Partner, Raj Sitlani to find out more.

IS Prime is one of the industry’s biggest success stories. How is business going?

We have had another record quarter, are still in expansion mode and continue to gain market share – so I’d say that business is going very well.  Our existing clients are growing with us and continue to be satisfied with our strong proposition and high service levels. We are also continuing to attract new clients, thanks to a very diligent and active sales force.

Where is most of the new business coming from?

We are growing in all key territories in the industry but are also casting our net wider than ever before. We are now gaining traction in South East Asia and are starting to look at opportunities in the Middle East, too. The fact that we have offices in the major time zones (UK, US, Hong Kong) means that we can provide exceptional 24 hour service and this has helped to drive our global growth. In addition to our market leading Prime of Prime offering, clients worldwide are also getting added value from our risk services through IS Risk Analytics. 

What is the biggest change to your business that has occurred over the last year?

Brokers of all sizes are increasingly seeing the benefits of selecting one strategic Prime of Prime for all their requirements as opposed to working with two or three different partners which results in multiple inefficiencies. By offering a better, more cost-effective service, we have been able to take market share from our competition. IS Prime has forged close relationships with our Liquidity Providers and can customise the trading experience and the pricing for our clients, delivering market leading spreads. With our products, skillset and global reach, clients don’t need to distribute flow across other providers. 

IS Prime is part of ISAM Capital Markets, which also includes IS Risk Analytics (ISRA) and IS Prime Hong Kong. Its product range consists of aggregated traditional and non-traditional liquidity in FX, Bullion, Index Swaps and Bitcoin; Prime of Prime capabilities and Agency Execution. 

For further information, visit www.isprimefx.com