Orbex Putting customers, knowledge and technology at the centre of their operations

e-Forex talks with Abdullah Abbas, Managing Director of Orbex, a fully licensed and regulated Cyprus investment firm supervised by CySEC.

Abdullah, why was the decision taken to re-brand AFBFX as Orbex? This rebranding and transformation was intended to highlight our international forex expertise and even stronger focus on providing excellent customer service for traders. Our accumulated experience in the industry combined with market analysis has taught us that customer service is a key factor to retail traders across the globe and that many companies were not paying enough attention to it. For us, customer service has always been one of our strongest offerings, something clearly demonstrated by the overwhelmingly positive results of internal customer surveys. We strive to provide high-quality customer service to every client, regardless of account size or level of experience. All in all, customer service is our key differentiator and the foundation of our new brand identity.How would you describe the core values and strategic vision of Orbex and in what ways are you focusing the company to help clients succeed with their trading and...continued

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