Why Thule Group went all-in on automation

In recent years, Thule Group has used automation to revamp its approach to cash management and FX handling. Automation itself wasn’t the end goal but rather the means to becoming a more strategic treasury. The move has paid off, freeing up time for more complex and value-adding tasks. A culture of innovation runs deep at the global Swedish outdoor and lifestyle company Thule Group, a mindset that applies not only to the company’s products but also to its treasury department.