Jon, 2025 has been a very busy year so far for Devexperts with multiple product launches and several important integrations announced. What have been the highlights for you?
2025 has indeed been a busy year for us. We have, in particular, seen a huge surge in demand for our DXtrade US futures offering, especially for prop trading. We are also seeing a lot of growth in new and emerging regions, including in the Middle East and Indonesia.
In addition, there has been a notable increase in interest from new and existing clients for trading platform support on mobile devices, which we have been actively responding to with our new DXtrade mobile app as well as our updated web browser offering. Another area that we have seen a lot of growth in has, of course, been AI, where we now offer a comprehensive range of solutions, from Devexa, our AI-powered trading assistant, to a new AI-powered data analysis and insights offering (more on this very soon). Beyond this, we have seen an increase in institutions looking to upgrade their frontends for a modern, refreshed look and feel, and have been working to deliver these through our DXtrade Institutional framework.
Please give us a brief overview of the comprehensive products and services that Devexperts now provides and the range of clients you are servicing.
Devexperts has a wide range of products across all asset classes, from trading platforms to matching engines, and our clients range in size from small brokers to some of the largest banks in the world.
Where we really differentiate ourselves from our competitors is in allowing our clients to take our products off the shelf and, from there, provide the option for in-part of full customization services. Another area where we stand out is our commitment to the concept of open solutions, where we make it easy to plug our products into third party solutions.
Have you been surprised at how fast AI has made it’s presence felt in the world of financial trading and in what ways has Devexperts prepared for this to capitalise on the opportunities it presents?
AI is definitely moving fast but Devexperts is an IT company and we have actually had an AI division for 7+ years. We have multiple streams of research and product offerings in different areas of AI, ranging from our AI trading assistant to newer products that provide services such as analysis of trader behaviour, personalization, user engagement strategies, and overall assistance in driving profitability. We also have our SummerFox offering from dxFeed, which is a sophisticated tool for investors and portfolio managers, combining market intelligence with AI to deliver comprehensive market reports via a streamlined, interactive experience.
Devexa, your AI-powered trading assistant which can be integrated with any trading platform, now generates AI-driven trading reports. What benefits does this deliver to both traders and brokers alike?
The new AI-driven trading reports from Devexa are a powerful tool for traders, providing them with an overview of their activity for the day, evaluating this, highlighting blind spots, and indicating what is working well and what can be improved. The idea is that traders receive a mini coaching session each day that allows them to tweak and improve their strategy over time. There are many advantages, of course, for traders, who will see their performance improve. And, for brokers, this comes as part of our drive to improve trader engagement, retention, acquisition ROI, and ultimately profits. There are benefits all round.
Why are increasing numbers of firms looking to partner with Devexperts?
I think one of the main reasons is that we are the only provider that can truly grow with our clients. Our product offering ranges from simple SaaS platforms to full enterprise software solutions. Moreover, we are seeing brokers get more complex, offering more asset classes – and can cater to this. Incumbent platforms do not have the depth that Devexperts is able to offer.
Open banking and DeFi are challenging traditional models. How is Devexperts responding to these shifts and working to develop solutions that will ensure clients stay ahead in evolving markets?
Devexperts invests massively in its products to make sure that they are at the forefront of technical and industry innovations. We spend a lot of time investigating developments within the industry to make sure that we remain ahead of the curve and can stay on top of new trends, ensuring that evolving client wants and needs can be met through our offerings. To take DeFi as an example, we now have a number of offerings for crypto across trading and market data as a result of our R&D in this area.
Devexperts is very much a pioneering firm – what are the most important considerations influencing how and where you focus your research and development work and what factors might change those decisions in the future
We listen to our clients. We already have a very large client base of brokers serving many different industries and customer types; as such, we are very well positioned to receive up to date feedback of what is happening in the market. Alongside this, because of our large number of development resources (800+), we’re able to quickly focus on areas that we understand will be in demand in the very near future.
We also have invested heavily in new technologies that enable us to build platforms quickly and efficiently – a good example of this is our new DXwidgets offering, which is a framework for financial frontend platform building. Agility is definitely key and our ability to react quickly when we see new developments on the horizon means we can be ultra responsive.