Chris you have a wealth of experience from a 30-year career in FX sales. How will you be harnessing that to help AlpFin grow and strengthen its market position?
I first started at AlpFin by putting together a robust business plan which was validated by management. This was comprised of a series of pre-marketing steps necessary to strengthen our platform before reaching out to clients. Now that this has been achieved, I am fully focused on the onboarding aspect of my responsibilities. From a sales perspective, I have built my sales career on establishing meaningful relationships with trust as the foundation of these. Apart from the wealth of contacts I have across the globe, I plan to offer exceptional service to AlpFin’s clients providing them with the value add of strong liquidity with low latency. I am now reaching out in a methodical fashion to clients where there is a strong match between their needs and the services that AlpFin offers. Part of this effort will also mean that I will be present at most of the international conferences throughout the year. AlpFin’s ambitions in both developed and developing markets make us a partner of choice for any foreign exchange business.
Please remind us about the range of products and services that AlpFin currently offers.
AlpFin currently offers a comprehensive suite of financial products and services, including FX Spot, Precious Metals, and NDFs, catering to a diverse range of client needs and geographical markets. We currently offer Asian & LatAm NDFs and look to roll out African NDFs for H2’24. On the Precious Metals side, we currently offer Gold but look to expand the product set to include Silver, Platinum and Palladium for Q2’24. We are also considering Vanilla FX Options as a new product for 2025.
What sort of client mix are you providing services for?
Our clients span a wide spectrum, including Buy Side APIs and GUIs, Institutional APIs, Bank Desks (both API and GUIs), Bank Algo Agency, Quant Funds, GUI Discretionary traders (wealth managers, family offices), and Institutional Brokers (albeit in a smaller percentage). This diverse mix underscores our ability to serve various segments of the financial industry with tailored solutions.
This is a highly competitive market. What attributes are going to make AlpFin stand out from the crowd?
At AlpFin, our unique selling points are centered around delivering unparalleled service and value to our clients. Particularly, we offer:
Top-Notch Liquidity with a strong and credible lineup of real risk internalizers as LPs,
First-Rate Analytical Capabilities into execution and liquidity performance both for takers and makers,
Ease of Connectivity both on the technological and credit front,
Product Offering in a growing phase.
How do you source the technology you use to deliver top-class execution and how are you leveraging it?
We partner with leading technology providers like Lucera in the eFX space to ensure top-class execution for our clients. By leveraging cutting-edge technology, we optimize our trading infrastructure to deliver superior results and experiences.
Our unique selling points are centered around delivering unparalleled service and value to our clients
AlpFin has been investing significantly in reaching customers trading NDFs. How excited are you about the opportunities this segment of the market represents for the firm?
AlpFin is particularly excited about the opportunities presented by the NDFs segment. Building on our investments and expertise in this area, we are well-positioned to capitalize on the growth potential of emerging markets, as highlighted in our recent article on e-Forex in January. The expansion into emerging markets further underscores our commitment to tapping into new and dynamic opportunities.
What other key areas are you going to be focusing on this year to grow the business?
In 2024, AlpFin is prioritizing diverse key areas to drive business growth, including:
Improved Analytics: Enhancing our analytical capabilities to provide deeper insights and intelligence to our clients and LPs.
Increased Presence in EM Areas: Expanding our footprint in emerging markets to better serve the evolving needs of clients in these regions.
Enhanced Sales Coverage: Strengthening our sales efforts to ensure comprehensive coverage and support for our clients.
AlpFin’s ambitions in both developed and developing markets make us a partner of choice for any FX business
How would you sum up your FX Institutional strategy for 2024 and what should we be looking out for in terms of new products and services from AlpFin?
In summary, our FX Institutional strategy for 2024 revolves around innovation, customization, and internationalization. We are committed to introducing new products and services that align with the evolving needs of our clients and the market landscape. As we continue to forge ahead, we invite you to engage with us to discover how AlpFin will drive success in 2024 by following us on LinkedIn @AlpFinancial and by connecting with us at efxsales@alpfin.com
