Matt Barrett

Examining the potential for Cloud Computing to disrupt the current FX market ecosystem

April 2025 in Ask a Provider

With Matt Barrett, CEO and co-founder at Adaptive (weareadaptive.com)

What makes the structure of the FX markets a particularly good fit for the use of Cloud services?

The structure of FX markets is uniquely suited for cloud services due to its decentralized, over-the-counter (OTC) nature and inherent liquidity fragmentation. Unlike listed markets such as equities, where trading is centralized on exchanges, the FX market is highly fragmented and regional, driven by varying regulatory requirements and numerous national currencies, each with its own trading ecosystem. As a result, intermediating and facilitating service providers have emerged to connect counterparties, often at significant cost due to complex pricing models.

Historically, these providers aggregated liquidity from multiple sources and provided access to a wide range of currency pairs and financial instruments, essential when direct bilateral connectivity was prohibitively expensive. Cloud technology has dramatically changed this paradigm, reducing these connectivity costs and enabling cheap connections between counterparties in the cloud.

The cloud’s scalable, flexible, and cost-effective connectivity can disrupt the current market structure, allowing FX market participants to reduce their reliance on traditional intermediaries, eliminating the complexity and cost associated with trading. This shift is particularly significant given FX is one of the largest and most liquid financial markets.

How would you describe the major benefits of the Cloud in helping FX market participants to meet the various day-to-day challenges they face?

Cloud offers significant advantages, particularly in addressing liquidity fragmentation and high intermediation fees. By leveraging cloud technology, firms can bypass intermediaries, enabling more direct and cost-effective trading relationships. It allows firms to allocate resources more efficiently and focus on their core trading activities. The cloud enables new entrants to provide low-cost, bilateral trading with a different fee structure oriented around infrastructure rather than facilitation, charging for connectivity like a software license, rather than a facilitation fee based on deal size. This shift makes trading more transparent and cost-effective.

Scalability is another critical benefit of cloud adoption. The ability to quickly scale resources up or down, based on trading volumes and market conditions, helps FX firms manage trading spikes and market volatility more effectively. This flexibility is essential in a highly liquid market where trading volumes can vary significantly. Cloud infrastructure allows the handling of fluctuations without the need for substantial upfront investments in physical data centers and hardware.

Why is it important that trading firms distinguish between the characteristics of different types of Cloud technologies available (public, hybrid, private) and the relative benefits of each?

Different trading strategies and regulatory requirements necessitate distinct cloud solutions. Public cloud offers cost efficiency and scalability, driven by API-driven, software-defined infrastructure. This allows for significant cost reduction, as cloud providers leverage their scale to drive down provisioning costs. Public clouds commoditized utility offerings make connectivity and infrastructure setup far cheaper, enabling firms to achieve substantial cost savings and lowering barriers to entry.

In contrast, private cloud provides better control and security but can be more expensive due to manual configuration and setup. Whilst private or hybrid models are a first step, the true cost benefits materialize with public cloud, where the scale and automation capabilities of hyperscale cloud providers can drastically reduce expenses.

In what way can the use of the Cloud open up new business growth opportunities for global FX providers, offering them the ability to quickly and easily expand their operations into new markets?

Cloud platforms enable rapid deployment of trading infrastructure in new regions, literally within minutes rather than weeks or months. They support the integration of new asset classes and trading products, allowing for seamless scaling of operations. This agility facilitates swift market entry and expansion, driving business growth.

What are some of the first mover advantages that the use of Cloud can confer?

Cloud platforms can enable faster time-to-market for new trading solutions and enhance trade execution by providing scalable resources that adapt to market conditions.  Additionally, the cloud provides access to advanced technologies such as AI and machine learning, technologies that require significant processing power, which the cloud can deliver efficiently. While the use of cloud for offline or batch analysis is generally accepted, access to tech like AI and ML can enable real-time trade processing in the cloud. Though more contentious, it holds significant potential for innovation; enhancing overall trading performance, providing deeper market insights, predictive analytics, and more responsive trading platforms, ultimately improving client satisfaction.

The cloud provides access to AI and machine learning, technologies that require significant processing power, which the cloud can deliver efficiently.

What steps have leading cloud providers been taking to ensure they can guarantee security, reliability and ultra low latency access to the type of high performance services FX trading firms require?

Cloud providers are investing millions in high-performance data centers and network infrastructure aligned to capital market needs, including edge computing, to reduce latency. They hold multiple compliance certifications (e.g., ISO, SOC) to ensure security and reliability and continuous performance testing and optimization, including cloud-native technologies like Aeron, confirm their capability to meet FX trading demands.

In what way is the use of Cloud set to transform and democratize the FX markets in the future as well as changing and enhancing customer engagement and experience?

The use of cloud is lowering barriers to entry for smaller firms and new market participants, hence democratizing the FX markets. By providing access to high-performance trading infrastructure, cloud platforms enable a more competitive and transparent market environment. Additionally, advanced analytics facilitated by cloud services allow for more personalized and responsive customer service, enhancing client engagement and satisfaction. Finally, cloud supports the development of innovative trading platforms and tools, driving continuous market innovation and improving overall trading experiences.

The FX market has a wide range of participants, such as banks, brokers, asset managers and hedge funds. What factors should influence their choice of suitable cloud providers to partner with?

One element is the level of customization offered by different cloud models, as this can be crucial for meeting specific needs. Additionally, understanding the characteristics of each cloud type can help firms avoid vendor lock-in, ensuring they maintain flexibility in their cloud strategy.

While transitioning vast numbers of connected market participants from co-location/on-premises data centers might appear challenging now, it ultimately presents a significant opportunity to enhance FX market efficiency and performance.